Veterinary communication can influence farmer Change Talk and can be modified following brief Motivational Interviewing training

Bard, Alison M, Main, David C J, Haase, Anne M, Whay, Helen R and Reyher, Kristen K (2022) Veterinary communication can influence farmer Change Talk and can be modified following brief Motivational Interviewing training. PLOS One. ISSN 1932-6203

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Abstract

Current veterinary communication skills training often focuses on the strategies necessary to successfully transfer information and promote shared decision making rather than inspiring client motivation to engage in behaviour change(s). One evidence-based communication methodology with a specific focus on enhancing conversations about change is Motivational Interviewing (MI), which is perceived by veterinarians to be highly relevant to their profession. We examined whether veterinarians who experienced brief (4-5 hours) MI training (BMIT) were able to change their communication behaviours to be more MI consistent. Fourteen veterinarians recorded 31 veterinary herd health consultations before (n=15) and after (n=16) BMIT to allow pre-post intervention analysis of veterinarian and farmer verbal behaviour. Additionally, using a sequential linguistic analysis of 3885 veterinarian-farmer communication events within these consultations, the influence of veterinarians’ verbal behaviours on farmers’ response language was explored.

Item Type: Article
Keywords: Veterinary communication, Motivational Interviewing, behaviour change, herd health, motivation
Divisions: Agriculture, Food and Environment
Depositing User: Ms Susan Baker
Date Deposited: 19 May 2022 10:46
Last Modified: 17 Sep 2022 13:53
URI: https://rau.repository.guildhe.ac.uk/id/eprint/16531

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