The competitiveness of the Uruguayan rural tourism sector and its potential to attract German tourists
Topolansky Barbe, F, Gonzalez Triay, M and Haufele, C (2015) The competitiveness of the Uruguayan rural tourism sector and its potential to attract German tourists. Emerald Insight - competitiveness Review. pp. 166-187.
|
Text
The competitiveness of the Uruguayan Rural tourism sector.pdf Download (217kB) | Preview |
Abstract
Purpose – The purpose of this paper is to assess the competitiveness of the Uruguayan rural tourism sector against its main competitors from Argentina and Brazil, as perceived by Uruguayan stakeholders on the supply side. The paper will also evaluate the potential of Uruguay as a rural tourism destination in attracting German tourists. Design/methodology/approach – Two different questionnaires were administered, one to Uruguayan rural tourism stakeholders and another one to potential German tourists in Germany. Findings – The findings indicate that the main strengths of Uruguayan rural tourism offer, compared to Argentina and Brazil, are the hospitality and friendliness of local people, the natural and cultural attractions and the country’s security and safety. Main weaknesses identified were the poor management of several destination components that are key to create a successful tourism destination and poor management of the “demand conditions” component of Dwyer and Kim’s (2003) integrated model. Originality/value – There is very limited research done on the competitiveness of Uruguay as a rural tourist destination in attracting foreign tourists (Mackinnon et al., 2009). The objective of this study is to partially fill this gap by assessing how competitive Uruguayan rural tourism is and evaluating whether Uruguay represents an attractive market for German tourists looking for agro tourism and farm holiday destinations. The German market was chosen because it is one of the top tourist-generating countries and one of the biggest spenders in international tourism (The World Tourism organization, 2010). Moreover, most tourists – from outside South America – selecting Uruguay as a tourist destination come from Germany, USA and Australia (Peralta, 2012).
| Item Type: | Article |
|---|---|
| Keywords: | Competitiveness, Dwyer and Kim’s (2003) framework, Rural tourism |
| Divisions: | Agriculture, Food and Environment |
| Depositing User: | Prof Meriel Moore-Colyer |
| Date Deposited: | 16 Feb 2017 15:15 |
| Last Modified: | 22 May 2019 15:02 |
| URI: | https://rau.repository.guildhe.ac.uk/id/eprint/15340 |
Actions (login required)
 |
Edit Item |