Rural arts entrepreneurs’ placemaking - how entrepreneurial placemaking explains creative hub evolution during COVID-19 lockdown

Hill, Inge, Manning, Louise and Frost, Richard (2022) Rural arts entrepreneurs’ placemaking - how entrepreneurial placemaking explains creative hub evolution during COVID-19 lockdown. Local Economy. pp. 1-23. ISSN 1470-9325

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Abstract

This article critically evaluates the development and impact of a new online ‘dance practice’ service in a rural creative hub Remote. The research asks: ‘How does entrepreneurial placemaking contribute to the evolution of rural creative hubs during the COVID-19 pandemic?’ To answer this question, the article critically evaluates the business activities of one artisan entrepreneur, applying placemaking and resilience. Using a case study strategy, this research employs online qualitative research. Creative hub development is explained as a result of ‘entrepreneurial placemaking’, forming the main contribution of this article. This term subsumes multi-layered exchanges. ‘Entrepreneurial placemaking’ is conceptualised as continuous becoming, and illustrated by Remote’s adaption processes to lockdown phases. Remote is turned into a stage for digital placemaking during the COVID-19 lockdown via the ‘open dance practice’ service provided by a performance dance artist. Findings highlight that to enact entrepreneurial placemaking, creative professionals need to draw upon adaptive capacity, which includes the ability to develop exchange relationships and business-related digital skills. Peer-learning is a recommended solution for developing such digital skills across artist entrepreneurial communities. This article contributes to the ongoing conversation on the role of creative hubs for socioeconomic development and foregrounding the activities of hub users.

Item Type: Article
Additional Information: Reusing Open Access and SAGE Choice Content https://us.sagepub.com/en-us/nam/reusing-open-access-and-sage-choice-content
Keywords: rural creative hub, adaptive capacity, COVID-19, place, entrepreneurial placemaking, arts entrepreneur
Divisions: Business and Entrepreneurship
Depositing User: Dr Inge Hill
Date Deposited: 15 Feb 2022 13:31
Last Modified: 20 Oct 2022 14:43
URI: https://rau.repository.guildhe.ac.uk/id/eprint/16515

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