(No) time to cook: promoting mealkits to the time-poor consumer

Hill, Beverley and Maddock, Sarah (2018) (No) time to cook: promoting mealkits to the time-poor consumer. In: Case Studies in Food Retailing and Distribution. Woodhead Publishing Series in Food Science, Technology and Nutrition . Elsevier, pp. 241-253. ISBN 9780081020371

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This case study considers how the promotional messages adopted by meal-kit providers draw the time-poor consumer into a consumption relationship based on time-saving promises which imply tacit new “rules” for food planning, shopping, and cooking that may have detrimental consequences for the food consumer. These promotional messages are considered from a critical perspective which considers their influence on food choice, where ease of access to food, education, cooking skills, and time constraints are important factors and which highlights existing concerns that “the consumption of convenience meals discourages cooking from scratch, facilitating a society of individuals lacking in food preparation skills”.

Item Type: Book Section
Keywords: Food practices, time, consumption, promotion, convenience food, meal-box schemes
Divisions: Business and Entrepreneurship
Depositing User: Dr Beverley Hill
Date Deposited: 17 Jul 2020 08:33
Last Modified: 01 Aug 2022 15:02
URI: https://rau.repository.guildhe.ac.uk/id/eprint/16406

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